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Information is power — when we use it wisely. Far too many retail executives feel overwhelmed by the vast volumes of data their companies collect, which often accumulate into a massive, intimidating Mount Everest.

Yet it’s no coincidence that the most successful retailers are those who invest in big data analysis and artificial intelligence (AI). They astutely know they’re sitting on a jackpot of data, and translating that data into actionable insights can help them make snappy, fact-based decisions to drive efficiency and gain a competitive edge.

The following three retailers use big data and AI to save time and…


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Retailers, prepare your eulogies: Traditional merchandise planning is officially dead.

According to Sanjeev Sularia, CEO and Co-Founder of Intelligence Node, digital transformation has rendered dated, intuition-based strategies useless while ushering in a new era of data-driven pricing and assortment planning.

Sanjeev said he and his co-founders saw the change coming in 2012. In response, the team built a massive database of retail products that would empower brands to integrate lifecycle pricing into their merchandising strategies.

“But we wanted to do even more,” Sanjeev said. “We wanted to give retailers and brands a fighting chance — not only to survive in…


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2020 was a whirlwind of a year not just for the global population, but for businesses too. The eCommerce landscape saw a major change, the likes of which were never seen before. eCommerce was picking up steam before the pandemic, but the pandemic propelled it to new extremes. The US Department of Commerce noted a significant difference in eCommerce sales: from 2010 and 2019, eCommerce sales increased 8% while in the year 2020 alone, within a span of a few months, there was a whopping 5% increase in eCommerce sales. …


Intelligence Node conducted a consumer survey, polling over 1000 US shoppers, to analyze the future trends, long term changes, and consumer expectations in the year 2021. This survey analysis will help retailers and brands gear up for the new year by providing insights to the shopping patterns, consumer expectations, and key retail strategies as shared in this Infographic.

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Originally published at https://www.intelligencenode.com.


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With the unprecedented events of 2020 disrupting businesses, economies, and lives in general, people across the world are anticipating that 2021 will bring some good news. The pandemic, which started in early 2020 and continued throughout the year, changed the face of retail as we know it today. eCommerce adoption reached record highs with tremendous growth in a matter of months. To put this change in perspective, eCommerce sales grew all of 8% over 9 years from 2010 to 2019 and then accelerated to 5% growth in just months during 2020, as per the US Department of Commerce. We welcome…


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Shopify is an all-in-one, specialized global e-commerce platform that has been powering businesses of all sizes to start, grow, and market their online stores. Shopify has seen tremendous growth in the past few years and in 2018 saw growth 3 times more than that of its competitors. With e-commerce adoption growing rigorously and more retailers moving to e-commerce platforms amidst the pandemic, Shopify Inc.’s revenue nearly doubled in the latest quarter.

As Shopify is moving into the big leagues and gearing for its race against Amazon, here are 20 interesting facts about Shopify that will surprise you:

The Shopify Success Story: Growth, Reach, and Revenue

  1. Shopify is growing…

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Grocery retailers of all kinds need to move toward a digital-first strategy.

At the start of the Coronavirus disease (COVID-19) pandemic, the industry saw the fastest rise in food prices in more than four decades, according to The Wall Street Journal. As shoppers frantically stocked up on food and grocery items, grocery stores struggled to keep food on the shelves and grocery prices spiked due to lack of availability.

Concurrently, farmers across the United States dumped thousands of gallons of fresh milk and produce no longer needed by restaurants forced to close their doors. According to Dairy Farmers of America…


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Counterfeit products, representing nearly 3.5% of world trade today, are flooding the market and COVID-19 has exacerbated this problem for brands, manufacturers, and consumers. Counterfeit products accelerate price erosion and damage brand image, making it difficult to secure good margins and risking further deterioration of consumer trust. How do consumers perceive counterfeit products? Which category is most likely to be affected by fake products? Has the COVID-19 pandemic caused consumers to react differently to counterfeits?

To address these questions and more, we conducted 2 surveys between March and September 2020, surveying over a total of 2,000 US online shoppers, to…


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2020 has brought with it a host of unforeseen changes in the day-to-day life of a typical American shopper and a massive shift in behavior, priorities, and sentiments concerning his/her consumption patterns. So far this has meant that long-established, strong, and seemingly evergreen knowledge of consumer behavior trends has been turned on its head to make way for the new normal. And as social restrictions begin to ease up, the burden of preparing for this shift in mindset is on retailers, to compete for the appeal of the masses and fit into their newly formed needs and demands.

The following…


This article was first published on Forbes on Apr 23, 2020, and is authored by Intelligence Node CEO Sanjeev Sularia in his capacity as a member of the Forbes Tech Council.

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Recent retail news depicts a tale of two distinct fates: stores that are prospering, and those that are barely hanging on.

2019 was a tumultuous year in retail that included more than 9,100 store closures and the liquidation of longstanding chains like Forever 21, Payless ShoeSource, Barneys New York and Charlotte Russe. However, some retailers — including beauty brands like Sephora and Ulta — continue to grow. In fact…

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